TruTurf USA Launches as the Premier Destination for Custom Backyard Putting Greens and Luxury Outdoor Living Across New Jersey and Southeastern Pennsylvania

As Masters Season Drives a Surge in Backyard Golf Green Demand, TruTurf USA Debuts as an Authorized Celebrity Greens® Partner — Bringing Tour-Level Performance to Residential and Commercial Properties

HIGHTSTOWN, N.J. — April 2026 — With the Masters Tournament once again turning the nation’s attention to the beauty and precision of championship golf, a new company is making it possible for homeowners across New Jersey and Southeastern Pennsylvania to bring that same world-class experience into their own backyards.

TruTurf USA, a newly launched luxury turf design and installation company founded by brothers Michael and Ben Josephson, is now open for business — offering custom backyard putting greens, premium artificial turf solutions, and full outdoor living installations for residential and commercial clients throughout the region.

The company launches as an Authorized Partner of Celebrity Greens®, a nationally recognized industry leader and the gold standard in luxury synthetic turf — whose products have been installed for PGA Tour champions, major winners, and professional athletes from coast to coast.

A PERFECT MOMENT TO LAUNCH

The timing of TruTurf USA’s launch is no accident. Demand for backyard putting greens has surged dramatically in recent years, fueled by a pandemic-era outdoor living boom that never fully receded, a renewed national passion for golf, and the annual inspiration of Masters week — when millions of viewers watch Amen Corner and find themselves imagining what it might feel like to roll a putt of their own.

The artificial turf and synthetic putting green market has experienced consistent double-digit growth year over year, driven by homeowners seeking low-maintenance, high-performance alternatives to traditional lawn care. Custom backyard putting greens have become a defining feature of luxury residential properties, and TruTurf USA is positioned to meet that demand head-on in the NJ/PA market.

“Every spring, when Augusta lights up the television, we hear from homeowners who want that feeling in their own backyard. Now we can deliver it — with the craftsmanship and materials to actually do it right.”

— Michael Josephson, Co-Founder, TruTurf USA

THE TRUTURF USA DIFFERENCE

TruTurf USA specializes in the design and installation of custom putting greens using Celebrity Greens® synthetic turf — engineered and manufactured in the USA with a higher thread count and construction precision that delivers a true, consistent ball roll mirroring professional playing conditions.

Beyond putting greens, TruTurf USA offers a full suite of outdoor living and artificial turf services, including:

•  Custom Backyard & Indoor Putting Greens

•  Tee Lines, Chipping Areas & Driving Range Installations

•  Premium Artificial Lawn & Landscape Turf

•  Pet & Dog Turf Solutions

•  Sports & Athletic Field Turf

•  Commercial Artificial Turf Applications

•  Outdoor Living: Hardscaping, Pergolas, Patios, Lighting & Fire Features

Each project begins with a one-on-one design consultation and ends with an installation built to endure — greens and turf surfaces that hold their shape, resist fading, and perform at a high level year after year, regardless of season or weather.

“We built this company on the belief that quality is non-negotiable. Every material we use, every installation we complete — it has to be something we’re proud of five years from now, not just five days from now.”

— Ben Josephson, Co-Founder, TruTurf USA

CELEBRITY GREENS® — THE GOLD STANDARD

As an Authorized Partner of Celebrity Greens® — one of the most respected names in the synthetic turf industry — TruTurf USA carries products and employs installation methods that meet the exacting standards of Celebrity Greens’ national network of elite dealers.

Celebrity Greens® products have earned the endorsement of PGA Tour champions and major winners including Masters and Open champion Mark O’Meara, six-time major champion Sir Nick Faldo, Masters and US Open champion Jon Rahm, FedEx Cup champion Justin Thomas, and two-time Masters champion Ben Crenshaw — along with Ryder Cup players, top instructors, and professional athletes across the NHL, MLB, and NFL.

The Celebrity Greens® partnership gives TruTurf USA clients access to the same premium turf systems trusted by professionals who demand the very best — now available at the residential and commercial level throughout New Jersey and Southeastern Pennsylvania.

“Partnering with Celebrity Greens was the only move that made sense. When you see the names behind that brand — the champions who have it in their own homes — it tells you everything you need to know about what we’re delivering to our clients.”

— Michael Josephson, Co-Founder, TruTurf USA

SERVING NEW JERSEY & SOUTHEASTERN PENNSYLVANIA

TruTurf USA serves homeowners, commercial property owners, and developers across a broad service area spanning New Jersey and Southeastern Pennsylvania — including the greater Princeton, Hightstown, Hillsborough, Lake Hopatcong, Oceanport, Lincroft, Allentown, North Caldwell, and Nutley areas, along with communities in and around Philadelphia including Media, Ambler, and surrounding suburbs.

Free estimates and design consultations are now available. With spring in full swing and Masters season providing the year’s signature surge in putting green interest, TruTurf USA encourages homeowners to reach out early — project scheduling for the spring and summer season is already underway.

ABOUT TRUTURF USA

TruTurf USA is a luxury turf design and installation company serving New Jersey and Southeastern Pennsylvania. Founded by Michael and Ben Josephson, TruTurf USA specializes in custom backyard putting greens, premium artificial turf solutions, and full-service outdoor living installations. As an Authorized Partner of Celebrity Greens® — the nationally recognized leader in high-performance synthetic turf — TruTurf USA brings PGA-caliber materials, precision craftsmanship, and an unwavering commitment to quality to every project. To request a free estimate, visit www.truturfusa.com or call (609) 490-0143.