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About TruTurf USA

New Jersey and Southeastern Pennsylvania's premier installers of custom backyard putting greens, premium artificial turf, and luxury outdoor living . TruTurf USA is an Independent Authorized Dealer for Celebrity Greens®.  

Welcome to TruTurf USA — where a lifelong passion for golf and the outdoors meets the precision craftsmanship your property deserves. We are New Jersey and Southeastern Pennsylvania's premier design and installation company for custom backyard putting greens, premium artificial turf, and bespoke outdoor living environments.

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TruTurf USA was founded by the Father-Son Team of Michael and Ben Josephson, who bring decades of combined experience in construction, outdoor design, and landscape installation to every project. The company grew directly from their earlier work under Double Eagle Golf Greens — a well-regarded NJ putting green installer — and has been relaunched as TruTurf USA to reflect the full scope of what they now deliver: not just championship-quality golf greens, but complete outdoor living transformations.

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From their first custom putting green installation to a growing portfolio of projects spanning central New Jersey, the Jersey Shore, North Jersey, and the Philadelphia suburbs, Michael and Ben have built TruTurf USA on a simple principle: every client deserves a result they're proud of for years to come.

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Meet Our Team

Michael and Ben Josephson bring decades of hands-on landscaping and design experience to every project — and the results speak for themselves. As the founders of Fresh Start Landscape Design/Build, they've spent years transforming outdoor spaces across New Jersey and Pennsylvania. TruTurf USA is the natural evolution of that work — a focused commitment to delivering premium synthetic putting greens and outdoor living environments built to perform and built to last. As an authorized Celebrity Greens® partner, Michael and Ben combine industry-leading products with local expertise to give homeowners and businesses a finished product they'll use and love for years to come.

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Michael Josephson

Co-Founder & Principal

Michael is the driving force behind TruTurf USA, bringing decades of experience in outdoor construction and landscape installation to every project. As the senior founder, he has personally overseen hundreds of custom putting green and turf installations across New Jersey and Southeastern Pennsylvania. Michael's deep knowledge of the craft — and his lifelong passion for the game of golf — ensure that every green TruTurf builds looks exceptional and plays like the real thing.

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Ben Josephson

Co-Founder & Principal

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Ben grew up around the business and brings a next-generation energy to TruTurf USA — combining fresh perspective with the same exacting standards his father instilled from day one. He oversees project logistics, installation crews, and day-to-day operations from first site visit through final walkthrough, ensuring no detail gets missed and no timeline gets compromised. 

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Building TruTurf USA from the Ground Up

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TruTurf USA traces its roots to Michael and Ben's early work designing and installing custom backyard putting greens across central New Jersey — a father-and-son operation that quickly earned a reputation for precision craftsmanship and materials that genuinely replicate tour-quality performance at the residential level.

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What began as a specialized putting green operation has grown into a full-service outdoor living company. As client demand expanded beyond the golf green to include premium artificial turf lawns, hardscaping, outdoor lighting, and patio design, Michael and Ben built the expertise and partnerships to deliver all of it — under one roof, with the same uncompromising standards on every service line.

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Their authorized dealer relationship with Celebrity Greens® — one of the most respected names in luxury synthetic turf nationally — elevated the quality of materials available to NJ and PA homeowners to a level previously reserved for professional athletes and tour-level facilities. TruTurf USA is one of only a select number of authorized Celebrity Greens® dealers in the region.

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TruTurf USA is an Independent Authorized Dealer for Celebrity Greens®

Celebrity Greens® is a nationwide leader in luxury golf greens and artificial grass installations. We pioneered the industry, perfecting the installation of high-quality synthetic turf and introducing innovations in design and construction technology. We’ve built a solid reputation for exceptional aesthetics, scale and complexity of the design and the detailed execution of the project.

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Exclusive, authorized dealers for Celebrity Greens® are hand selected based on their industry knowledge, depth of experience and quality workmanship. They are highly specialized and highly trained in the design and installation of multiple synthetic turf applications.

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Celebrity Greens Professional Endorsements:

Due to the premium quality of Celebrity Greens’ work, we have amassed an impressive roster of celebrity and professional golf endorsements. Most notably, our golf pros include Masters Champion and Open Champion Mark O’Meara; two-time U.S. Open Champion Bryson DeChambeau; two-time PGA Champion and FedEx Cup Champion Justin Thomas; PGA Championship winner and 2023 Ryder Cup captain Keegan Bradley; Ryder Cup team members Cameron Young and Max Homa; U.S. Open Champion Gary Woodland; U.S. Open and Masters Champion Jon Rahm; two-time Masters Champion Ben Crenshaw; PGA Tour professionals Kurt Kitayama, Kevin Streelman, Cam Davis, and Chad Ramey; and LIV Golf professional Paul Casey.

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Other clients include TV sports analyst Gary McCord; Top 100 golf instructors Matt Killen and Peter Kostis; NHL legend and celebrity scratch golfer Jeremy Roenick; NHL star Auston Matthews; MLB legends George Brett and Roger Clemens; and others, including Bret Baier, Arron Oberholser, NASCAR drivers Rusty Wallace and Chase Elliott, Mark Mulder, Herm Edwards, Dennis Miller, Jim McLean, hedge fund manager and New York Mets owner Steven Cohen, global pop superstar Justin Bieber, and actor and comedian Kevin Hart.

The list continues to grow.

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Serving NJ & Southeastern PA

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TruTurf USA proudly serves homeowners, commercial property owners, and developers across a wide service area spanning New Jersey and Southeastern Pennsylvania. If you're searching for a backyard putting green installer near you, a premium artificial turf company in NJ, or a luxury outdoor living contractor in the Philadelphia suburbs — we're your team.

 

New Jersey

  • Princeton

  • Hightstown

  • Hillsborough

  • Lake Hopatcong

  • Oceanport

  • Lincroft

  • Allentown

  • North Caldwell

  • Nutley

  • Flemington

  • Bridgewater

  • Red Bank

  • Rumson

  • Westfield

  • Summit

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Southeastern Pennsylvania

  • Media

  • Ambler

  • Wayne

  • Villanova

  • Malvern

  • West Chester

  • Newtown Square

  • Haverford

  • Bryn Mawr

  • Doylestown

  • Blue Bell

  • Phoenixville

  • Lansdale

  • Philadelphia Suburbs

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Don't see your town? We travel throughout central and northern New Jersey and across the Philadelphia metro area. Contact us to confirm availability in your area — free estimates are available throughout our service region.

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